Excellent, you have decided to participate in a fair – why not make the most of your participation?
Take a look at our simple Exhibitor’s guide and the Effective Fair Participation brochure and make the fair participation an easy and effective way for doing business; meeting new, potential business partners; promoting your company; and meeting your customers face-to-face.
It really is worth to participate to the fair: you will meet valuable contacts, make deals and ensure a positive presence at the fair. Please take a look at our additional visibility services.
Goal
Set clear goals for your participation and measurable objectives that allow you after the event to check your performance.
Budget
Set yourself a budget for the fair. This will enable you to reflect on contacts or sales made during the event.
Organisation
In your organisation, define responsibilities (who will build the stand, who is in charge of aftercare), and appoint a project manager with overall responsibility.
Marketing
In order to maximise your gain, you need to advertise your presence both before the fair and during the event. Remember, then, to invite your customers to visit your stand. We offer electronic as well as printed invitations for this purpose. In addition, Tampere Trade Fairs provides materials for you to use free-of-charge, such as logos, images, bulletins and newsletters.
Schedule and communication
Schedules help manage everything on time and without extra costs. Make sure that your staff is aware of your common goals and their individual tasks and schedules.
Stand
Your stand is your business card during the event. A stand that is well-designed and produced reflects your company in terms of size, operating methods, quality of your work and products, competence, professional skills and service ability. You should therefore think about the image you wish to convey – but remember to order supplies in time!
Staff resources and training
Smiling, energetic and approachable people! People working on your stand have a great influence on your customers’ opinions and purchase decisions during the event. They must be able to work efficiently during the long fair days, get on with different kinds of people, and behave appropriately while reflecting your company’s image. They must be able to demonstrate a positive attitude to customers and marketing, and possess adequate expertise regarding the entire company and its products or services. Your staff must be aware of your goals, target groups and products on display.
Information bulletins and programme at your stand
Your company’s information bulletin enables you to attract attention, share information and gather contacts. The more programme items, interesting products/services and tempting offers a fair can provide, the more interesting it is. As organisers, we are interested in what is happening at your stand, so that we can help visitors find it.
New products
We constantly carry our research on our events, and the results show that one of the key reasons for visiting a fair is to see new products, services and innovations. Remember to tell us about any new products you intend to present at the fair. We can then make sure that potential visitors know about it.
Aftercare
Aftercare should not be underestimated. After the event, go through and have your sales staff contact all leads, thank your customers and partners who visited your stand, and analyse both the short- and long-term benefits of the event.
